> For the complete documentation index, see [llms.txt](https://docs.kotofi.fun/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.kotofi.fun/core-concepts/yap-campaigns.md).
# Yap Campaigns
YAP campaigns incentivize real human attention on X. Projects lock rewards in on-chain escrow, and creators and discoverers earn as they find and create content that drives mindshare.
***
### What Are YAP Campaigns?
**YAP campaigns** (short for "You're a Person" or attention campaigns) incentivize real human attention on X. When a project runs a YAP campaign, it:
1. Locks rewards in an **on-chain escrow vault**
2. Sets which projects or topics the campaign targets
3. Lets creators and discoverers earn as they find and create content that matches
The key difference from traditional marketing: **rewards are locked before the campaign starts**. No pinky-promises. If you earn, you get paid.
***
### Post-TGE YAP Campaigns
**Post-TGE** means your token has already launched. Post-TGE projects can:
1. Go to **Campaigns** on [kotofi.fun](https://kotofi.fun/)
2. Create a new campaign
3. Set duration, reward pool, and target projects/topics
4. **Lock funds in the escrow vault** — required before launch
5. Launch. Discoverers and creators start earning immediately.
If you launched on the launchpad, you can create a post-TGE YAP campaign for your token project directly—the launchpad is integrated with the YAP platform.
Campaigns run until the end date or until funds are depleted, depending on configuration.
***
### Pre-TGE YAP Campaigns
If your token hasn't launched yet, you can still run a **pre-TGE YAP campaign** to build buzz before TGE. Setup is done in partnership with Kotofi.
**Reach out:**
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### On-Chain Escrow
Kotofi uses **Solana smart contracts** for campaign escrow. When a project creates a campaign:
* Rewards are locked in a vault on-chain
* No one can withdraw them until the campaign ends and payouts are processed
* Creators and discoverers receive payouts according to the campaign rules
This gives everyone confidence: projects can't pull the rug, and earners know the funds are real.
***
### Why YAP Campaigns Matter
YAP campaigns turn X attention into measurable, rewarded activity. Instead of paying for ads or bots, projects pay for real mindshare—and because everything is backed by on-chain escrow, the system is trustless. No one has to trust a central party to pay out. The code and the chain enforce it.
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