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Yap Campaigns

YAP campaigns incentivize real human attention on X. Projects lock rewards in on-chain escrow, and creators and discoverers earn as they find and create content that drives mindshare.

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What Are YAP Campaigns?

YAP campaigns (short for "You're a Person" or attention campaigns) incentivize real human attention on X. When a project runs a YAP campaign, it:

  1. Locks rewards in an on-chain escrow vault

  2. Sets which projects or topics the campaign targets

  3. Lets creators and discoverers earn as they find and create content that matches

The key difference from traditional marketing: rewards are locked before the campaign starts. No pinky-promises. If you earn, you get paid.

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Post-TGE YAP Campaigns

Post-TGE means your token has already launched. Post-TGE projects can:

  1. Go to Campaigns on kotofi.funarrow-up-right

  2. Create a new campaign

  3. Set duration, reward pool, and target projects/topics

  4. Lock funds in the escrow vault — required before launch

  5. Launch. Discoverers and creators start earning immediately.

If you launched on the launchpad, you can create a post-TGE YAP campaign for your token project directly—the launchpad is integrated with the YAP platform.

Campaigns run until the end date or until funds are depleted, depending on configuration.

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Pre-TGE YAP Campaigns

If your token hasn't launched yet, you can still run a pre-TGE YAP campaign to build buzz before TGE. Setup is done in partnership with Kotofi.

Reach out: [email protected]envelope

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On-Chain Escrow

Kotofi uses Solana smart contracts for campaign escrow. When a project creates a campaign:

  • Rewards are locked in a vault on-chain

  • No one can withdraw them until the campaign ends and payouts are processed

  • Creators and discoverers receive payouts according to the campaign rules

This gives everyone confidence: projects can't pull the rug, and earners know the funds are real.

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Why YAP Campaigns Matter

YAP campaigns turn X attention into measurable, rewarded activity. Instead of paying for ads or bots, projects pay for real mindshare—and because everything is backed by on-chain escrow, the system is trustless. No one has to trust a central party to pay out. The code and the chain enforce it.

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