> For the complete documentation index, see [llms.txt](https://docs.kotofi.fun/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.kotofi.fun/core-concepts/projects.md). # Projects Projects are the crypto platforms, tokens and protocols that Kotofi tracks. They define what content matters and who gets rewarded for talking about them. *** ### What Is a Project? A **project** is a crypto token or protocol registered on Kotofi. It's the thing you're building or promoting—the token, the protocol, or the idea. Kotofi tracks what people say about your project on X and rewards the creators and discoverers who drive attention to it. *** ### Pre-TGE vs. Post-TGE Projects can be in one of two stages: * **Pre-TGE** — The token hasn't launched yet. Pre-TGE projects can run YAP campaigns, but setup is done in partnership with Kotofi. Reach out at . * **Post-TGE** — The token has launched. Post-TGE projects can create and fund YAP campaigns directly on the platform. *** ### Reward Windows Projects can set **reward windows** — start and end dates when rewards are active. This lets you run time-bound campaigns: "Rewards for mindshare about our project from March 1 to June 30." Outside the window, tweets still get matched and contribute to mindshare, but reward distribution may be paused or configured differently. *** ### Why Projects Matter Projects are the anchor of Kotofi's reward system. They define *what* gets rewarded. When you register a project and set keywords, handles, and hashtags, you're telling the protocol: "Reward the creators and discoverers who drive attention to this." Campaigns then fund those rewards, and mindshare shows you who's actually moving the needle.