> For the complete documentation index, see [llms.txt](https://docs.kotofi.fun/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.kotofi.fun/core-concepts/mindshare.md).

# Mindshare

Mindshare is Kotofi's measure of how much a post or creator actually moves the conversation. It drives rewards and leaderboard rankings.

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### What Is Mindshare? <a href="#what-is-mindshare" id="what-is-mindshare"></a>

**Mindshare** answers: *how much does this post—or this creator—actually matter to the crypto conversation?*

It's not just likes or followers. It's about whether people pay attention, engage, and talk about your content. Higher mindshare means more rewards and a stronger position on leaderboards.

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### What It Means for You <a href="#what-it-means-for-you" id="what-it-means-for-you"></a>

* **Creators** — The more mindshare your posts generate, the more you earn.
* **Discoverers** — Finding posts that go on to build high mindshare early tends to earn you more.
* **Projects** — Mindshare shows how much real attention your project is getting.